Progress Marketing Blog

Progress Marketing regularly adds topical articles and marketing tips to this blog for organisations looking to improve their marketing and business development.

The Strength of Event Marketing

By Jaide Wiesemes, Director | June 2015

How events benefit businesses through strategic positioning. For many organisations events can be an investment in their most valued assets – their clients and their staff.


Wasting Your Time on Marketing?

By Jaide Wiesemes, Director | May 2015

There are a number of benefits for business owners using a marketing professional, including financial. Sometimes it is clear that business owners are “wasting their time on marketing”.


The Pitfalls of Ad Hoc Marketing

By Jaide Wiesemes, Director | November 2014

A flexible, strategic marketing plan is essential for any organisation to respond to market opportunities. However, those organisations that don’t have a marketing plan, or “bottom draw” their annual marketing plan should be aware of the pitfalls associated with dabbling in ad hoc marketing activities.